Linearity and mash-up of the 60s/70s with a glance at the work of Giò Ponti and Lucio Fontana: cuts, inserts, slashes with scissors for overall 'building style' results. Clear, optical and psychedelic prints for a new icon which recalls Jean Seberg in Jean-Luc Godard's 'Breathless'. Inlaid geometric lines for twill dresses, two tone turquoise-brown stretch wool and for trapeze jackets, buttoned up at the back, with tapered trousers; the same material, in ivory or grape colour for clothing with pleated features fanning out on the front. Grey or forest green stretch bouclé for creations with kimono corset, large skirt and redingote coat with soft and full folds. Paisley print embossed organza in grey-pink tones or shades of green for clothing with moving folds. Stretch cady in purple or dark green colour with macramé lace trim or cord lace for long, shrouded sleeves. Floaty jersey in purple and black viscose for dresses, tunics and wide-leg trousers with appliqué panels, inlaid in valencienne lace trim. Lacquered black cady with vinyl effect for short and long dresses with cowl back, tapered trousers; the vinyl is also combined with gold lurex brocade. Fil-coupé black chiffon with a golden wave pattern, for a large dress and long skirt combined with a kimono tunic in pleated crêpe de Chine. Long linear dresses in cady with two tone white-black design or in black lace which contrasts with the white.

"An elegant traveller, at times, identifies herself as a Berber princess, evoking memories of a cruise or taking tea in the desert, a revered and elusive woman like Iman and Donyalem Luna who dictate their own style rules, a simple goddess. In the multicoloured stripes printed on georgette silk the main colours of the Lorenzo Riva collection reverberate: ivory, emerald green, royal blue and fuchsia pink are used to create dramatic one-shoulder dresses with a butterfly sleeve or jumpsuits with wide, pleated trouser legs, kaftans with drawstring details and Arabian-style trousers, rounded at the ankle. The collection features Bouclé cotton overcoats with rope detail, forming sophisticated arabesques. "Iridescent" flower and butterfly print material is developed into safari jackets and draping dresses. Cedar coloured organza with an "embossed rib" effect creates elegant pleated and draped dresses in georgette silk. Stretched Jean effect fabric is paired with faded lace. Linear dresses with black and white vertical pleats or panels. Ottoman and Chinese crepe with edges of printed gauze, in fuchsia and green, enrich the crinkled bottom overcoat and the long coat with jewelled buttons worn with skinny trousers or short dresses. Long dresses with deep slits for beach parties: chiffon with soft tones of cedar, fuchsia and green is used to create these floating and heavenly creations with crossed draping and mermaid tails. Costume jewellery featured strongly in the collection: created by the artist Barbara Cardamone, resuming ethno-Berber accents: unique pieces found in Northern Africa rich in silver, agate, quartz and adapted to be combined with rope or tricot".

Lorenzo Riva opens its new showroom in via Privata Fratelli Gabba 1/A, one of the most exclusive areas of Milan where luxury is at home together with of other high-sounding names like Bulgari Hotel and Mandarin. The Couturier began his second youth due to the recent change in corporate structure in a large and elegant space which will also feature the flagship store of prêt-à-porter and wedding gowns: Lorenzo Riva’s models can be admired through six storefronts. Stylistic and material research for a prêt-à-porter aimed at girls and women of all ages: a subtle mix of the colors toes with bright colors, fabrics designed to give personality to the collection, sober and essential lines. The bridal collection expresses, as always, simplicity, rigor, elegance and refinement: Creations as sculptures, smooth or large without frills and finery for a kind of angelic woman who is careful to preciousness of tissues and the impalpable beauty of forms. All this can be summed up in a statement by Lorenzo Riva to the question: "the synthesis of much style?" " The measure is the harmony of subtraction: the dress should be a game of geometry, lines, perfectly clean, synthesis and a single touch " This is the philosophy of Lorenzo Riva.

"Bon ton" attitude, 50’s femininity. Elegant and sophisticated, from the icy muses (blonde) of Hitchcock to the new web-stars like Lana Del Rey, with an eye to Veronica Lake’s style. Overcoats and wide peacoats in Casentino baize with two-colour optical effects in ivory/black or red/black with waistband pattern on the collar, or in green with hints of rounded splits. Wool/cashmere twill weave or stretch micro squares for twist jackets with kimono sleeves and jersey glove effect pattern, matched with sheath skirts. Macro twill weave for wide skirts with hints of canetè, closed by metal buckles, matched with a man’s white piquet shirt. Multicolour mats in green or fuchsia for sheath dresses with contrasting inserts or small pockets. Reviewing fabrics traditionally associated with haute-couture, like micro-flowers matelassè in the shades of blue for dresses and overcoats with small ruffles on the collar, or in black for sinuous dresses with stretch spotted tulle voiles, to anthracite dogstooth pattern jacquard. Soft cady fabrics in bright red or black with lace “nude” effect inserts or edged with white macramé on black, or veiled chiffon with white piquet contrasting collar/cuffs. Small cocktail jackets with ruffle inserts also on the sleeve edge over mikado dresses. Wrinkled effect lace in beige or with a red/black wide skirt. Fabric embroidered with beige, amethyst or black micro sequins for patterned sheath dresses with drapes on one shoulder or cascading at the back, on dresses with wide skirt or long dresses with transparent tulle inserts. Georgette and satin cotton for black/white optical zebra print: yoke cloche short dresses or with crossed drapes, long mermaid dresses with spiral drapes. A burning memory of "hard-boiled" atmospheres: see "Double Indemnity".

The main objective of the operation is the consolidation of the brand in Italy, Europe and the expansion abroad, particularly in China, Russia and South America. Lorenzo Riva will continue to be the company's shareholder, holding also the role of artistic director. The Lorenzo Riva’s Comapny entrance into the HdC Group represents the first step of the program of expansion of the historic maison which furthermore foreseen in the short term to open a new store in Milan fashion quadrilateral in addition to the showcases already existent located in Monza via Carlo Alberto and at the atelier in Milan via Brera, 7. In the medium term was also planned to develop a detailed plan of retail growth across Europe. Tradition and product innovation are the guidelines of the new corporate structure that will be officially launched on 27 February in Milan during the Fashion Week, presenting the latest collection of the Couturier. Creativity, high quality standard and attention to detail, these are the characteristics that made famous Lorenzo Riva maison throughout the world, thanks to its couturier Lorenzo Riva. HdC is the Italian holding owned by the Rosati family. HdC coexist within different realities all oriented to the consolidation of the made In Italy through activities of shipbuilding mechanics, logistics, media, and football.